Uptown arts district, a vibrant neighborhood brand identity project.
Uptown arts district: a vibrant neighborhood brand identity project. Uptown; Previously known as Lower Queen Anne is a Seattle Neighborhood Is known for the many forms of art this area takes on, from the Mopop to KEXP and everything in between. For this rich history of the arts, I wanted to pay homage to all the resident art spots by creating a branding that is inspired by a brush stroke and music tabs and has a nod to Uptown Theater. Each line represents creativity, community, humanity, and how all these elements work together in harmony. I worked with the Uptown Arts and Culture Coalition as well as Gabriel from Civilization to develop a logo mark paired with custom typeface, icons for wayfinding, a numeric system, and an online shop