Uptown
Client Project
For this project, I worked with the Uptown Arts and Culture Coalition as well as Gabriel from Civilization to brand Uptown, formally known as Lower Queen Ann. Uptown is vibrant, creative, and inclusive. This logo is inspired by a brush stroke and music tabs. Each line represents creativity, community, humanity and how all these elements work together in harmony. This logo is paired with a custom typeface fit for Uptown.
Tools
Adobe Illustrator
Deliverables
Brand Identity
Logo mark
Number System
Icons
![Architecture Icon_Web[red].png](https://static.wixstatic.com/media/3aa845_2218866d11e74d99a48fe0e807ef94c7~mv2.png/v1/fill/w_269,h_269,al_c,usm_0.66_1.00_0.01,blur_2/Architecture%20Icon_Web%5Bred%5D.png)
![Connection Icon_Web[Yellow].png](https://static.wixstatic.com/media/3aa845_cc50cbab60aa406b8701cfed2b9ed733~mv2.png/v1/fill/w_269,h_269,al_c,usm_0.66_1.00_0.01,blur_2/Connection%20Icon_Web%5BYellow%5D.png)
![Creativity Icon_Web[Blue].png](https://static.wixstatic.com/media/3aa845_3d94e922cca04c198cf3dfd9816239ad~mv2.png/v1/fill/w_269,h_269,al_c,usm_0.66_1.00_0.01,blur_2/Creativity%20Icon_Web%5BBlue%5D.png)
![Nature Icon_Web[green].png](https://static.wixstatic.com/media/3aa845_6bfd13b917bd48c99a5ab73fd6157028~mv2.png/v1/fill/w_269,h_269,al_c,usm_0.66_1.00_0.01,blur_2/Nature%20Icon_Web%5Bgreen%5D.png)
![Tote[1_16].png](https://static.wixstatic.com/media/3aa845_e71903cb126140709c076d7a514d8d87~mv2.png/v1/fill/w_240,h_160,al_c,usm_0.66_1.00_0.01,blur_2/Tote%5B1_16%5D.png)
![Uptown_Web_Version2[small_blue] copy.png](https://static.wixstatic.com/media/3aa845_ca61c1b0d942496abcad737c1f20504e~mv2_d_2085_2085_s_2.png/v1/fill/w_180,h_180,al_c,usm_0.66_1.00_0.01,blur_2/Uptown_Web_Version2%5Bsmall_blue%5D%20copy.png)